Wednesday, April 11, 2012

TESOL 2012 - THE UNDERSTOOD UNIVERSITY IEP: AN INDISPENSIBLE MARKETING ADVANTAGE

Benefits of the ELC to ODU – we administer the SPEAK Test for ITAs and TOEFL exams for prospective students, we provide a flow of students into the university, we collaborate with other departments on social initiatives to encourage interaction between  and International students

If your institution sees the benefit, you will have access to researchers.

Who we are? What we do? How we do it?

How does our mission statement/goals/values of ELC relate to mission of ODU?

Applied English Center Mission Statement

                Our students are our highest priority.

                We are committed to preparing out students linguistically, academically and culturally for university life, providing services to enhance their adjustment and achievement, and advocating for ESL and international students.

CEA – the FIRST standards area is the MISSION!!!  Why? 

CEA is a “mission-based” accrediting agency – the mission is all about who we are, and what we do.

Mission – helps you establish identity as program – then ties into priorities

“Mission Creep”  - when you start with a clearly defined mission, and then you start adding things in… STAY ON MISSION!

Getting resources to support you is next

Everyone’s hand went up in the room when the presenter asked who had space problems…

GAINING RESPECT AND RESOURCES ON CAMPUS

·         Accreditation

·         Know institutional mission, priorities and current strategic plan bv

·         Get comfortable with money

o    Everything you do costs money

·         Learn to speak “administration”

o    Make everything short and sweet

o    Learn how to deal with audience

o    Don’t alienate people who you want to be your colleagues, friends, advocates

·         Facts empower

o    Financial numbers

o    What do your peer institutions do?

§  Office of Institutional Research and Planning

·         “aspirational peers”

·         Draw on other resources: e.g. , research on importance of 1st year/term experience



UCIEP – ask them things like what salaries are like, etc.

Find out about the first year experience. IEP students are essentially getting the “first-year” experience in the IEP – if institution not supporting you, then students be less likely to stay at the university.  $100,000 will walk out the door. If their classroom is a bedroom in a dorm, they won’t stay.

SWOT Analysis



Never say, “I’m just a teacher.”

If the IEP and institution are working together, then it becomes a hand in glove operation.

If the university knows the there is a strong English program, you become a key player in helping the institution reach its goals.

Money goes where money is: corporate interests…

Corporate entities are getting involved – offering institutions millions of dollars to take over the international component of campus.

                They are taking a big risk!

ATTRACTING STUDENTS

A clear pathway from ESL into university courses

Bridge courses, pathway programs, academic preparation

Upper IEP levels: academic credit for courses

Availability of proficiency testing

PARTICIPATE AS A RECRUITING PARTNER

                International recruiting travel

                IEP sometimes can pay recruiters when an institution cannot

                Advertising – a joint effort

                Relationships with sponsors

ADMISSIONS READINESS

                Admitted students should be ready to enter university

PROVIDE ACADEMIC SUPPORT




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